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THE ORIGIN

MCD originates from Medyavizyon Ltd, which was established in 1990 for distributing foreign TV programs to the state TV, TRT. Then, by the boom of private TV channels in Turkey starting from 1991, Medyavizyon began to distribute nearly 3000 hours of TV programs to all the existing free-to-air channels. Medyavizyon represent and does business with 150 companies around the world. Today Medyavizyon programs' share for foreign (mainly American) films in Prime Time against all major studios and local competitors reaches to %30. Medyavizyon is proud to have the biggest program catalogue in Turkey with over 1000 feature movies, over 3000 episodes of top quality animation, over 2500 episodes of telenovellas , series and other products. Medyavizyon also plays a crucial role in the barter deals between the biggest advertisers and the TV channels.

By 1994 Medyavizyon got directly involved in the legalization and stabilization of cable retransmission rights in Turkey. Since 1993, Turkish Telekom, as the only body holding monopoly on cable TV operation, had been carrying 15 foreign channels on the cable network without having any agreement with the channels and without paying any fee to them. By 1996 Telekom had reached 300.000 cable subscribers. In the meantime, taking this unstable situation into consideration, Medyavizyon signed exclusive distribution and representation agreements with Eurosport, MTV, VH-1, SAT1, VIVA1, VIVA2, RTL, RTL2, VOX, KABEL1, n-TV, ONYX, M6 and PRO7 and opened an insistent campaign on several fronts to secure and protect the rights of these channels against Telekom.

As a monopolistic government body Telekom resisted to pay retransmission fees to the channels and preferred to take channels off the cable network. Upon this danger Medyavizyon opened a big media campaign. As a result of Medyavizyon's insistent efforts, (we visited all influential journalists and columnists directly and explained the situation), over 100 articles and reports were published on the newspapers supporting Medyavizyon and demanding these channels to be on the cable network again. After 16 months of effective lobbying, Telekom finally accepted Medyavizyon's conditions. Now all of our channels on cable network are receiving retransmission fees and have contracts with Telekom through Medyavizyon.